Seattle eCom Summit

Kickstart the day with casual networking and a light breakfast in the exhibitor hall.

Technology shapes every aspect of eCommerce. Join industry leaders as they share how they are leveraging AI, data, automations, and other advanced technologies to drive smarter decision-making, enhance the customer experience, and streamline operations. Looking ahead, we’ll explore how emerging technologies will redefine the way brands connect with consumers and scale their businesses. During this discussion, representatives from brands and technology companies share the tools and strategies that can help you boost engagement, increase sales, and future-proof your eCommerce strategy in an ever-evolving digital landscape.

Most eCommerce brands ask customers to buy before they give them a reason to care. That is where growth stalls. Their ads capture demand from people ready to buy, but they do not create enough demand with everyone else. As markets get more crowded, brands need to create demand, not just capture it. In this session, High Beam Marketing co-founder Chandler Lyles will show how brand shapes what customers notice, trust, and choose. Attendees will leave with a simple way to use attention, emotion, and the right message at the right time to build demand before they try to capture it.

AI platforms like ChatGPT are quickly becoming the new search engines. Over the past nine months, AI-referred traffic has grown more than 30×, and users are showing stronger intent to buy after AI-generated recommendations. In this talk, Toni Perko, Head of Customer Success at Lebesgue, shares what this shift means for brands and how to stay visible when discovery happens inside AI. You’ll see how tools like Henri AI help marketers analyze performance, spot missed opportunities, and make faster, data-driven decisions. Walk away with a clear framework for the future of marketing – where AI not only changes how customers find you, but also how you decide what to do next.

As eCommerce evolves, supply chain is powering the next era of growth and profitability. In this session, operations and logistics leaders will share how they’re leveraging data and innovative tools to optimize inventory management and drive omnichannel success, how they plan for the unexpected when campaigns go viral, and how cross-functional collaboration is boosting supply chain agility. Panelists will also showcase how AI innovations, cutting-edge technology, and strategic partnerships are unlocking unprecedented levels of efficiency, agility, and responsiveness across the supply chain. Learn how leading brands are building future-proof supply chains that can adapt quickly, scale intelligently, and turn operational excellence into a strategic advantage.

Join us in the exhibit hall for networking, meetings, and grab & go lunch service.

Creator marketing has moved from experiment to essential, yet many retail brands still struggle to turn creator buzz into lasting growth. Finding the right creators takes time, scaling beyond a handful of partnerships is harder still, and once a campaign ends, the momentum often fades with it. What separates the brands that build lasting growth from the ones that start over every time? In this session, Iris Wang, Senior Product Manager at iSoftStone, draws on more than 10 years of consumer marketing experience with retail brands to share the answer. Attendees will leave knowing the three keys to unlocking retail growth with creators, along with the latest industry insights to put them to work.

Seattle is home to some of the most influential brands in the sports and outdoor industry. Join leaders from across the region as they share how they’re staying ahead of shifting consumer expectations and evolving market trends. In this session, panelists will discuss how they’re approaching growth in 2026, from modern marketing strategies and digital innovation to weaving sustainability into their business models. Hear how these brands are maintaining authenticity, building loyal communities, and continuing to resonate with today’s sports and outdoor consumers.

As the path to purchase grows more complex, understanding and removing friction is critical to driving performance. This session explores how brands can identify and address the uncertainty, effort, and distrust that stand in the way of conversion. With the rise of agentic buying, making the purchase journey seamless and trustworthy is becoming essential, not just for consumers, but for the AI agents increasingly shopping on their behalf.

Today’s customers expect far more than generic product suggestions — they want brands to truly understand them, anticipate their needs, and deliver tailored experiences at every touchpoint. But scaling personalization without losing authenticity is one of the biggest challenges in eCommerce today. In this session, leading marketers will share how they’re leveraging data and technology to build meaningful customer connections while maintaining the right balance between automation and the human touch. Panelists will explore best practices for segmentation, the tools driving personalization at scale, and how to turn these efforts into measurable growth.

Join us in the exhibit hall for open bar and networking. The event ends at 5:15 pm.